E-commerce company Zalando teamed up with Tommy Hilfiger and model Gigi Hadid to bring the new collection Tommy x Gigi to European consumers.
To celebrate the special European launch, Zalando has invited Hadid to Bread & Butter by Zalando to present the collection in Berlin on Sept. 2. The retailer is drumming up interest with a 90-second short starring Hadid packing and offering style tips for her trip to Berlin.
Tommy x Gigi is a collaborative collection co-designed by Hadid, who is currently an ambassador for the brand’s womenswear. The collection marries utility and maritime influences with feminine and sporty-chic details. The Tommy X Gigi collection will be available exclusively on Zalando Sept. 1-9, then available at other retailers from Sept. 10 onward.
“We are extremely happy to bring Tommy X Gigi to Europe first,” said Carsten Hendrich, Zalando vice president brand marketing, in a press release. “With exclusive partnerships like this, we make online shopping more inspiring for our consumers across Europe.Through our collaborative brand campaign, we bring Gigi Hadid to Berlin and people can actually engage with the collection at Bread&Butter by Zalando.”