Levi’s knows how to make jeans and headlines. From advancements in sustainability to in-store technology, the heritage brand launched a number of new initiatives, proving old dogs can learn new tricks. Here’s a look back on Levi’s busy year.

Levi’s Announces Results of Sustainability Project

Large companies aren’t generally known for their sustainability, but Levi Strauss & Co. is changing precedents with their push to reduce the environmental impact of their denim. Read more…

Levi’s Pilots Intel’s RFID System

Levi’s has partnered with Intel to test the technology company’s new real-time inventory platform in its Levi’s Plaza store in San Francisco. Read more…

Tonello Collaborates with Levi’s on NoStone

Tonello announced the launch of NoStone, an update on the stone-wash process developed with Levi Strauss & Co. The system is designed to overcome existing economic, mechanical and environmental limitations on the process. Read more…

Levi’s x Patta Revisit the ’90s

Levi’s and Amsterdam-based sneaker and streetwear mecca, Patta, are combining styles for a Fall ’15 collection inspired by early ’90s hip-hop. Read more…

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Levi’s Expands Clothing Recycling Program to All US Stores

Levi Strauss & Co. is making it easier for consumers to recycle clothing and footwear. The brand is rolling out its clothing recycling initiative to all Levi’s mainline and outlet stores in the United States. Read more…

Project Jacquard Developers Discuss the Future of Smart Fabric

Though people are still marveling over the novelty of the Apple Watch, the wearable tech industry is not slowing down, and the next innovation on the horizon is Project Jacquard, the “smart” textile developed by Google ATAP and Levi’s. Read more…

Levi’s Launches Redesigned Women’s Collection with Alicia Keys

Levi’s is introducing its redesigned women’s denim collection with a Fall ’15 campaign backed with the star power of singer and songwriter Alicia Keys. Read more…

Levi’s Kids Rock the Runway

Highlights of the Levi’s collection included a DIY painted trucker jacket, a destructed barstow western shirt paired with 511 slim fit jeans and raglan tees for boys. Read more…

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Mr Porter Launches Levi’s 501 CT Jeans

Classic American denim brand Levi’s teams up with global online leading retailer Mr Porter in the 501 CT jeans. “Customized and Tapered,” the three-piece denim collection is made in San Francisco and designed by the Levi’s team and Mr Porter’s denim buyer, Sam Kershaw. Read more…

Levi’s Opens New Tailor Shops

Levi’s is expanding their tailor shops with new customization services to add personality to their denim. The brand lists available treatments that include: patches, length alterations, monogramming, studs, rip & repair, tapering, jeans-to-shorts and cut-off sleeves. Read more…

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