Consumers seek retail experiences, and so do the buyers that decide what hits the store floor.
WWDMAGIC, a subsidiary of UBM Fashion group, aims to reflect current retail industry trends by revamping the women’s apparel and accessories show’s aesthetic. A new look and feel based on the five senses will debut at the upcoming show in Las Vegas, Feb. 21-23.
“The fashion retail landscape is ever evolving and we wanted the WWDMAGIC experience to reflect some of those changes. To that end, our February showcase will begin to touch all senses while addressing current industry trends through creative and experiential initiatives,” said Tom Nastos, President of Women’s Fashion, UBM Fashion.
In addition to a more modern and cohesive design, including 8-foot walls, inspiring signage and redesigned lounges, the show will boast a fresh floral scent, live DJ’s spinning over the course of the three days, a Pantone-inspired color palette and new food options for exhibitors and attendees.
The show will also provide attendees the latest fashion news through trend presentations and a blogger social house. Diamonte, Flying Monkey, Hidden and Judy Blue Jeans are among the denim brands at the show.
“We want our brands and retailers to connect in a beautiful environment that will benefit both and we are thrilled with our new look and feel. This is just the start,” Nastos added.
The new WWDMAGIC experience is spearheaded by Tommy Fazio, UBM Fashion creative director. Fazio is responsible for the creative direction and rebrand of other leading fashion events under the UBM umbrella, including: Project, Accessories the Show, Pool Tradeshow and more.