Wrangler celebrated its history during last week’s Greensboro Fashion Week in North Carolina, presenting archive-inspired designs with an American heritage theme.
To celebrate its 70th anniversary this year, Wrangler designers revived archive collections and key heritage products to create updated, modern looks ranging from casual everyday styles to Americana and western-influenced designs.
The show was part of the third annual “Jeansboro Day,” Wrangler’s family-friendly community event with live music, food and activities.
Runway looks included pieces from Wrangler’s collaboration with artist Peter Max, throwback tees and jeans from the brand’s 70th anniversary collection, authentic western designs and key items from the outdoor and lifestyle collections.
“Wrangler fall collections marry heritage and style with a colorful vibrancy and attention to detail that makes Wrangler truly unique,” said Vivian Rivetti, VP of design. “It was so powerful to share the entire brand history in one evening, and pay tribute to the trends that have transcended us through the decades.”