Mark your calendar. Wednesday is Wrangler’s Jeansboro Day, a day dedicated to the denim and textile legacy of its hometown, Greensboro, North Carolina.
Wrangler, which presented a vintage-inspired runway show at Greensboro Fashion Week earlier this month, hosts Jeansboro Day to celebrate the area’s role in transforming the American blue jean into an international phenomenon.
This year, the event includes a discussion panel on “Wrangler’s Racing Heritage” featuring NASCAR superstar and Wrangler pitchman Dale Earnhardt, Jr., as well as NASCAR team owner Richard Childress. The panel will discuss Wrangler’s relationship with NASCAR, and the blue and yellow #3 Wrangler car driven by Earnhardt, Sr. Wrangler will also debut a life-size jean statue of Earnhardt Jr. during the event.
“Jeansboro Day is a way for Wrangler to recognize the special place this community occupies in the history of the American blue jean,” said Craig Errington, Wrangler vice president of marketing. “We’re proud to honor a North Carolina legacy that has had a global impact, and share our story with the world.”
In conjunction with the day, Wrangler commissioned high school students from the area to bring their creative renditions of Greensboro to life through 3-D jean statues, which the city will place throughout downtown Greensboro.