Wrangler is inviting the Greensboro, North Carolina community to come out and celebrate its 70th anniversary at the third annual “Jeansboro Day” on Sept. 20.

The family-friendly event, which is open to the public, will feature a 70s-inspired fashion show to kick off Greensboro Fashion Week, live music, a beer garden featuring a special ‘Wrangler Anniversary Amber’ by Joymongers Brewing Co. and a jean-shaped birthday cake. Custom limited-edition T-shirts and a variety of local food trucks will round out the festivities.

“We’re thrilled to celebrate this tremendous milestone with the community that has supported Wrangler from the very beginning,” said Craig Errington, Wrangler vice president of marketing. “Jeansboro Day is a wonderful opportunity for us to recognize the special place that Greensboro occupies in the history of the American blue jean,” he added.

Wrangler introduced the Jeansboro initiative in 2015 in the hometown of the denim label and its parent company, VF Corporation, to commemorate the role of the region’s textile community in transforming the American blue jean into an international icon. Through a longstanding 95-year partnership with the United Way of Greater Greensboro, Wrangler will donate $70,000 to the nonprofit at the event. Since 2001, VF Corporation and VF Jeanswear have contributed over $7 million in support of the United Way and its programs.

Wrangler launched its 70th anniversary celebrations earlier this year with a renewed collaboration with psychedelic print artist Peter Max.