Wrangler is turning 70 in style. The heritage brand is kicking off anniversary celebrations with the debut of the Wrangler 70th Anniversary collection, including a collaboration with psychedelic artist Peter Max.

The collection, available on Wrangler.com, in Wrangler stores and in select Macy’s and PacSun Stores, revisits the 1970s by capturing the decade’s youthful and positive culture with zesty pops of color and retro-inspired designs.

The collection boasts modern updates to old classics, including rip-and-repair slim jeans and western-inspired button-down shirts for men, and women’s high-rise cropped jeans, worn-in jackets and ringer T-shirts.

This summer, Wrangler will roll out a premium collaboration with Peter Max. The collaboration revisits styles from the brand’s original collaboration from the 1970s. While the retro-inspired clothes are revived with modern fits, all packaging is a direct replica of the original—from the artwork on the jean back pocket tag to the sewn-in shirt label bearing the Peter Max logo. Signature pieces showcase mixed denims; each separately cut, washed, dyed, and assembled in a labor-intensive process.

Wrangler is also planning a week-long celebration to take place in Greensboro, North Carolina this fall in honor of its textiles heritage and a Wrangler birthday celebration on Jeansboro Day. The brand will also host special host special shopping events at its stores in Galleria Dallas Mall and Park Meadows Mall in Denver.

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