We are inherently pleasure seekers. So why is a visit to many malls in the U.S. such a boring, unpleasant experience?
With stale merchandise, irrelevant brands and competition from the Internet, the steady litany of store closure announcements should come as no surprise. And as doors shutter on once-mega retailers like Macy’s and Sears, there’s no doubt the mall, as we know it, must change. And maybe that’s a good thing, given that so many of them are decades-old, cookie-cutter, cut-and-paste versions of each other. But what’s next? That’s the question on everyone’s mind.
“Until we see the list of the 100 stores [Macy’s is set to close], it’s largely unanswerable,” said Jan Kniffen of J Rogers Kniffen WWE. For the well-trafficked “A” malls, Kniffen said retailers like Dicks or Primark could easily fill that space, as could a movie theater chain like AMC, a grocery store or an off-price merchant.
In the case of struggling “C” malls, the outlook is quite different.
Read more at Sourcing Journal.