Face value is about to take on a whole new meaning.

MasterCard announced Monday that it plans to launch payment technology in the U.S., Canada and parts of Europe in the summer of 2016 that will allow customers to pay for purchases by snapping a selfie.

Dubbed MasterCard Identity Check, the biometric payment method was piloted in the U.S. last fall by California’s First Tech Federal Credit Union. By downloading the program’s mobile app, First Tech employees were able to verify the authenticity of online donations made to Children’s Miracle Network Hospitals by using either facial recognition or fingerprint matching biometrics. A similar pilot took place in the Netherlands.

Read more at Sourcing Journal.

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