Target has announced that the popular fashion and celebrity style website Who What Wear will debut its first collection of apparel and accessories at its stores starting February 2016.
Who What Wear founders and former ELLE editors Hillary Kerr and Katherine Power will kick off an ongoing partnership with Target with the introduction of a month-by-month collection that takes cues from the website’s readers and Target customers. The Who What Wear collection will refresh the first week of each month with new designs that include both trendy, modern styles as well as classic staple pieces.
“We’ve taken our expertise as fashion editors and combined it with what our audience truly wants,” said Power. “We are going to be tapping into all of the Target guests and all of our social media followers and really having an open dialogue about what you’re missing from your wardrobe.”
First up in February? An assortment blooming with pieces perfect for easy spring layering. Think blazers, dresses, skirts, flowy tops and light jackets.
“We are huge fans of Target and love how they make great design accessible to everyone,” said Kerr. “We have always envisioned Who What Wear growing beyond a media platform and our partnership with Target exemplifies one way we plan to grow the brand.”