Vince Holding Corp. named Brendan L. Hoffman chief executive officer effective immediately, and appointed him to the company’s Board of Directors.

Interim CEO Mark Brody will transition to a position on the Board as well.

Hoffman previously served as the CEO and president of The Bon-Ton Stores Inc., Lord & Taylor L.L.C. and Neiman Marcus Direct, a subsidiary of the Neiman Marcus Group Inc. He also worked as vice president of the Last Class Clearance Division at Neiman Marcus from 2000 to 2002 and as a divisional merchandise manager of Bergdorf Goodman Inc. from 1998 to 2000.

“Brendan is an extremely talented leader, and with more than 25 years in the retail industry, he brings a wealth of knowledge and experience to Vince,” said Marc Leder, Vince chairman of the board, in a statement.

He continued, “We believe that his strong merchandising skills, in-depth knowledge of the department store channel, and e-commerce experience make him an excellent choice for chief executive officer. As a strategic thinker who possesses great customer insight, we are confident that Brendan has the right background and skillset to drive healthy and profitable long term growth for Vince.”

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