Vicunha created an information stand at Marks & Spencer’s head office in London, where buyers and sourcing teams were invited to view new products.

The stand was tailored for Marks & Spencer’s sustainability initiatives, a priority shared by the Brazilian denim mill, and provided information regarding their “Zero Landfill” recycling policy. It stand will sit for two weeks on each buying floor for men’s, women’s and children total of eight weeks.

Vicunha is using the stand as an opportunity to present its new collections, including its Stay Black line of color-lasting denim, and new “well-being” denim with dry yarn capabilities and anti-cellulite properties.

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