Los Angeles-based apparel brand Celebrity Pink has teamed with Univision Communications to launch Body Sculpt by Celebrity Pink. Ximena Cordoba, on-air personality on Univision’s popular entertainment program “El Gordo y La Flaca” (The Scoop and the Skinny) will serve as the brand ambassador.
The new women’s body shaping brand will be sold exclusively at Macy’s, launching just in time for the holiday season. The collection features body-sculpting jeans available in three styles, each crafted to fit in target areas that the company says are important to women.
“I am honored to be the first face of Body Sculpt by Celebrity Pink,” said Cordoba in a statement. “Jeans are one of the most difficult items to shop for in a woman’s wardrobe and the line helps take the guesswork out of it. This new line of jeans is for women like you and me who want to be in style and still show off their curves. They are designed to help women feel and look their best and are instant confidence boosters.”
Body Sculpt jeans are constructed using Celebrity Pink’s unique stretch denim technology that embody the look, feel and fit of high-quality denim. Retailing at $52, the collection offers three styles in a variety of washes and colors: ‘The Lifter’ tucks the tummy, hips and thighs and accentuates the backside, ‘The Slimmer’ hugs the thighs and tummy for an overall slim sexy look, and ‘The Shaper’ conforms to the body for a smooth and sharp silhouette.
“Body Sculpt is designed for women who love their bodies and want to express themselves through fashion at an affordable price,” said Donna Lombardo, strategic account director for Celebrity Pink. “We are thrilled to be partnering with Univision Communications and Ximena Cordoba for the launch of this Celebrity Pink line exclusively at Macy’s.”