True Religion announced musician and model Justine Skye as the brand’s latest ambassador for its ‘This is True’ campaign.

The brand chose Skye for her trendsetting visionary aesthetic as seen through her signature purple hair and fearless style, making her a fit for the True Religion’s Summer ’17 campaign.

The ‘This is True’ campaign taps musicians within the industry that True Religion feels represents its brand, merging music and denim, which often intertwine. Skye joins Black Atlass on the brand’s growing roster of ambassadors.

Originating in Brooklyn with Jamaican roots, Skye combines her Jamaican heritage with soul and reggae to create a special sound and style that resonates with fans.

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