On Monday, True Religion Apparel Inc. named John Ermatinger CEO, effective immediately. Ermatinger will build on the strategic initiatives that has been implemented since TowerBrook acquired the brand in July 2013 and will guide the company into its next phase of development.

He succeeds David Conn, who stepped down from the post.

Most recently Ermatinger was the company’s interim SVP of global sourcing and production. Previously he has served as the CEO of Tommy Hilfiger (Asia Pacific), president of Gap Inc. (Asia Pacific), president of the Americas for Levi Strauss & Co., as well as general manager of Nike (Asia Pacific).

“John is a seasoned industry veteran who will lead True Religion towards more accelerated growth,” said John Anderson, chairman of the True Religion board of directors. “His strong management skills, deep experience at leading apparel companies and appreciation for high quality product is the right combination to drive True Religion’s transformation forward.”

Ermatinger  said of the company, “I am impressed with all that True Religion has achieved since TowerBrook’s acquisition and I look forward to working with the company’s talented leadership and associates to further this success. True Religion has re-designed its product line and brand platform, launched compelling collaborations with style leaders, and enhanced the customer experience with a remodel of its retail stores, implementation of omni-channel functionality and a new e-commerce platform. I am eager to build on the Company’s strong foundation, position the iconic brand for the future and further advance True Religion’s transformation.”

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