True Religion turned to Aptos, a retail technology solutions company, to create an “endless aisle” for the Apple Watch app. The technology was unveiled at the National Retail Federation’s Big Show in New York City last week.

True Religion was challenged in offering its customers all washes, colors and cuts of its denim in its 1,500-square-foot stores. The brand didn’t want to risk turning away customers simply because they didn’t have the exact product shoppers desired in stock. Through Aptos’ endless aisle technology, True Religion is able to expand shelf space by connecting its complete catalog of products and ensure every opportunity for every sale is converted.

The Apple Watch app is fully integrated with Aptos Mobile Store Point of Sale and Aptos Enterprise Order Management. Through the app, sales associates in stores can access a comprehensive view of inventory and view, filter and quickly locate the exact size, style, color and wash they think the customer might like.

Once the associate finds the items they want, they can then “cast” the merchandise image from the watch to a large high-definition monitor for the customer to view. The image includes a bar code that allows sales associates to complete the sale by scanning the bar code via an Aptos Mobile Point of Sale device. After the purchase has been completed, Aptos Enterprise Order Management ensures the product is shipped directly to the customer’s home.

By leveraging Aptos Enterprise Order Management and Formula 3’s Apple Watch app, True Religion Vice President, Omnichannel Commerce and Digital Innovation John Hazen stated that the brand has been able to meet the growing needs of customers and improve customer service. He added, “We have greater confidence in our inventory and are able to appropriately credit sales for purchases that were placed in one store but fulfilled from inventory in another. Since roll out of Endless Aisle Apple Watch App, in-store customer engagement and conversion rates are higher, and the number of endless aisle transactions have increased significantly.”