Soft may have been a descriptor reserved more for womenswear in the past, but with men looking for greater comfort in what they don, softness is making a major appearance in gear for guys.

In men’s denim, the trend toward softness has been even more apparent—which some attribute to the boom in athleisure and the craving for comfort that came with it.

Read more at Carved in Blue.


This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL® and Lenzing Modal® to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.lenzing-fibers.com.

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