Denham the Jeanmaker announced several changes in top brass Monday, appointing Tommy Hilfiger veteran Ludo Onnik as new CEO.

Onnik will take over for Denham founder Jason Denham as CEO, who will transition into the role of chief creative officer. It was also revealed that Fred Gehring, another Tommy Hilfiger vet, will serve as non-executive chairman effective immediately.

“It is an honor and privilege to welcome two such accomplished global executives to our company,” said Denham. “Ludo and I have had a longstanding business relationship and friendship since the mid-90s, and we share a vision for how we can continue to evolve Denham into the future, including a three-year plan to double the size of the business.”

Onnik and Gehring served as founding partners for the Tommy Hilfiger Europe, where they formed management for renowned Pepe Jeans Corporation and held other leadership roles throughout the pair’s combined 60 years in fashion and lifestyle apparel.

“In the 20 years I have known Jason, I have remained inspired by his passion for product and design,” said Onnink. “I have been involved in his business in recent years, and I’m excited to join the company full time, allowing Jason to focus his energy fully on the creative side. Our growth plans are ambitious, but realistic and sustainable at the same time.”

Onnik and Gehring also founded Amlon Capital, an investment group that holds a majority interest in Denham as well as Karl Lagerfeld.

“Jason and his team have built a strong, aspirational and pure brand that is about quality and incredible attention to detail,” said Gehring. “Our vision for Denham is to continue to develop its global success… in many ways, we feel Denham can be the next big thing.”