Tommy Hilfiger rolled out its first mobile app for the European market, allowing users to shop directly from the brand’s Instagram feed.

Other notable features include in-store item scanning, allowing app users to scan tags in-store to check product availability and order items directly through the app, and loyalty card integration so members of the Hilfiger Club can log in to their loyalty accounts via the app.

Consumers can also receive push and geo-fence notifications, allowing them to access wishlists, purchase history and a store locator feature within the app.

“Our mission was to democratize the runway and make every look immediately available to all consumers around the world,” said Avery Baker, Tommy Hilfiger chief brand officer. “Our social channels amplify the dynamic, engaging story around our runway shows, and we wanted to take this to the next level with the integration of shopping functionality via a dedicated mobile app. The PredictSpring approach creates a seamless consumer experience that reflects how the current generations of digital natives are using social media and interacting with their favorite brands today.”

The app, made by mobile commerce platform PredictSpring, is available to consumers in 17 countries and four languages.

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