The denim industry mixed and mingled with consumers at Blueprint Festival on Friday and Saturday, the two-day conclusion of Amsterdam Denim Days. The festival made the most of the ongoing customization trend, offering everything from denim painting to indigo-dipped sneakers. Here’s a look at some of the fun ways attendees tried their hand in denim design.


Students from Amsterdam’s Jean School made tote bags from denim supplied by Candiani. For 10 euros, attendees were able to have their tote hand-painted, embroidered or lasered by Jeanologia to their liking, while Lee served up an inspiring wall of embroidered jean jackets.

Trims company Ttex set up a patch shop, allowing attendees the opportunity to add a statement-making badge to notebooks and more.

Nudie Jeans showed-off the creative ways custom can be customized through repair and embroidery with on-the-spot repair.

Tenue de Nimes turned Converse sneakers into works of art. Attendees could purchase a pair of pristine white canvas All Stars and dip them in indigo for a custom look.

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