YouTuber-turned-tastemaker Bethany Mota bested fashion stalwarts, like Valentino and Michael Kors, as the most searched for fashion designer of 2014, according to Google.
The 19-year-old shot to online fame with her beauty and fashion overhaul YouTube videos, which attract nearly 8 million subscribers worldwide. In 2014, Mota entered the reality television realm joining the 19th season of Dancing with the Stars.
In December 2013, teen retailer Aéropostale linked up with Mota to create her own line of clothing for the brand, which has since led to seasonal collections and a range of bedding. The latest line from Mota offers tween-friendly cozy sweaters, tailored trend coats and lace holiday dresses.
The late Oscar de la Renta, L’Wren Scott and Edith Flagg, as well as Kate Spade, Alexander Wang—who gained more commercial notoriety in 2014 with his collaboration with H&M, and Valentino rounded out Google’s top ten list of most searched designers in 2014. Tina Knowles, Beyonce’s and Solange’s mother, nabbed the tenth spot.