Target is debuting a new women’s denim line, with the stated purpose of finding everyone’s perfect fit, all at a price of 30 dollars or less.
To create the collection, the Target denim team went back to the drawing board, examining vintage styles found around the world, as well as discovering ways to incorporate performance features, like power stretch for shaping and recovery.
The collection is focused on styles that are comparable to jeans high-end department stores sell. Treatments include whiskering and rip and repair, along with 66 new washes and a variety of colored denim. The line spans bootcut and boyfriend styles to trendier items, like joggers, overalls and denim skirts.
“Whether you’re dressing them up for work or dressing them down for the weekend, we want our guests to know that when it comes to denim, Target’s got you covered,” said Julie Guggemos, Target senior vice president of product design and development. “Our team has obsessed over every last detail, ensuring that when you put on a pair of our jeans, you’ll not only look great, but you’ll feel great, too.”