Target is lending its voice to Kingpins Transformers, the seminar series focused on finding solutions to the denim industry’s biggest problems. The retailer has signed on to be the first-ever sponsor of Kingpins Transformers taking place in Amsterdam on April 21.

The upcoming session will focus on “The Cost of Sustainability.” Target will deliver the keynote and a panel of 10-12 industry experts will explore the cost of sustainability along the entire denim supply chain, from fiber to apparel. Kingpins will release a full list of speakers will be announced shortly.

“Target is an ideal sponsor for Transformers. They are committed to supporting and implementing sustainable practices and are committed to inspiring and leading the industry to change,” said Andrew Olah, Kingpins Show and Transformers founder. “We are very proud Target selected to sponsor our Transformers event in April.”

Target reinforced its sustainability plan in November 2016 when it announced commitments in three important areas—improving worker well-being, achieving net-positive manufacturing and deriving key raw materials from ethical and sustainable sources—with an aim to make significant progress by 2020.

Kingpins Transformers will take place at Amsterdam’s Westergasfabriek, from 9:30AM to 2:30PM.

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