With the idea that wearing someone else’s jeans always looks better than your own, Cheap Monday has launched the Borrowed Jeans line with six distinct styles representing the pants you might want to steal from friends and family.
The line offers three fits for men and three for women, inspired by moms, dads, friends and boyfriends. Highlights from the collection include the women’s Omega, a wide-legged, high-rise jean with a drop crotch and the Linear, a loose fit with slightly tapered legs.
The faces of the collection are photographer Frida Vega, fashion blogger Gustav Broström and Cheap Monday designer Carl Malmgren. In the campaign, they discuss their own fashion sense and how they would style the new collection.