The only thing more complicated than finding the perfect pair of jeans is finding the perfect partner for life. Silver Jeans Co. plays with this conundrum in a new nine-part romantic comedy web series.
The series, titled ‘Love Below the Waist,’ follows two pairs of jeans in a store, meeting for the first time as a man and woman try them on. The under-one-minute series continues to show the jeans after being purchased, on various dates and scenarios.
Silver Jeans Co. plans to drop a new video everyday leading up to Valentine’s Day on its website.
Check out the first episode below, and who knows—maybe your jeans will also find love this Valentine’s Day.