Be careful what you call yourself.

The Federal Trade Commission (FTC) has struck again, this time forcing Shinola Detroit to switch marketing gears and drop its “Where American is Made” moniker.

The leather goods company, known for its luxury bikes and timepieces, has come under fire in the past for importing parts for watches labeled “Built in Detroit.”

Following a recent FTC review of certain Shinola products, the commission said the company’s marketing materials “overstated the extent” to which the goods were “made” or “built” in the United States.

Read more at Sourcing Journal.

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