Sheryl Crow is lending her voice to Cotton Incorporated’s Blue Jeans Go Green denim recycling program, asking consumers to recycle their unwanted denim to help rebuild homes in New Orleans.
The call to action is part of Blue Jeans Go Green’s mission to build 10 homes in 10 days. The program has set a collection goal of 10,000 pieces of denim, which will be transformed into UltraTouch Denim Insulation by manufacturing partner Bonded Logic, Inc., and then provided to a 10-home Build-A-Thon being conducted by New Orleans Area Habitat for Humanity May 20–30.
Crow, who was born and raised in the Cotton Belt state of Missouri, supports the Blue Jeans Go Green initiative, which brings the environmental gains cotton growers have made in the field full-circle. Over the past 40 years, U.S. cotton growers have cut pesticide use by half, reduced irrigation water applications by 40 percent, and have grown twice as much cotton on 30 percent less acreage.
“I hope to influence as many people as possible to recycle their denim through the Blue Jeans Go Green program,” said Crow. “It’s a really simple way to help the environment, help communities in need and complete an environmental cycle that begins on the farm and ends with us. To think that my old jeans could help insulate a house is just an incredible idea, I’m excited to work with Cotton Incorporated on this initiative.”
Since 2006, the Blue Jeans Go Green program has helped rebuild communities by providing hundreds of thousands of square feet of UltraTouch Denim Insulation to Habitat for Humanity affiliates around the country. As a result, the program has diverted more than one million pieces of denim (about 600 tons) from landfills.
One of the program’s first activities was assisting with Habitat for Humanity’s rebuilding efforts in New Orleans after Hurricanes Katrina and Rita. Since 2007, Blue Jeans Go Green has supplied just over half a million square feet to the Gulf South.
More than 600 volunteers will come together in New Orleans to participate in the 10-day build on America Street. Included will be 500 active service AmeriCorps volunteers, as well as alumni and other volunteer groups from around the country that will reunite in New Orleans for the Build-A-Thon.
“New Orleans Area Habitat for Humanity is thrilled to have Blue Jeans Go Green support our efforts to build 10 houses in 10 days to mark the 10th anniversary of Hurricanes Katrina and Rita,” said Jim Pate, executive director of NOAHH. “By providing insulation for our build, the program is making a significant contribution to affordable housing and sustainable living that will positively affect families in New Orleans for generations to come. We are also very grateful to Sheryl Crow for her leadership and participation.”