Eddie Lampert, Sears chairman and chief executive officer, on Thursday stressed that Sears Holdings intends to make changes to its apparel business model in order to better serve its customers’ needs and improve profitability.

“We are refining our product strategy to be more focused on basic categories, like denim and activewear,” he shared, speaking during a conference call following the release of the company’s fourth-quarter earnings. “Supply chain continues to be an area of focus to improve both flexibility and profitability. We are increasing our sourcing capabilities that will enable us to grow our direct import penetration and lead to higher gross margin.”

Read more at Sourcing Journal.

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