Fashion and lifestyle brand Sean John has renewed its agreement with Macy’s as the exclusive carrier of its sportswear line in the US. The Sean John product will continue to be available online at macys.com and in more than 400 Macy’s stores across the country, including Sean John footwear, fragrances, fine-tailored clothing, shirts and ties, watches and boys’ apparel.
Sean John, which was launched by music mogul Sean Combs in 1999, first signed with Macy’s in 2010, and has been a key brand in attracting Millennial shoppers, according to Macy’s President Jeff Gennette.
“Since the signing of our first exclusive deal with the brand in 2010, the Sean John collection has greatly expanded and reinforced Macy’s as a top retail destination for the millennial consumer,” Gennette said in a statement. “The Sean John brand has accentuated the assortment in our men’s department, and has helped set us apart from other department store and specialty retailers by providing an interesting and complete assortment of modern men’s sportswear.”
More recently the company has debuted a girls’ apparel line featuring Comb’s daughters, which will have increased visibility in Macy’s stores throughout the country when it launches in 2016.