A leader in Dutch denim design plants roots in New York City’s historic Seaport District. Scotch & Soda opened its sixth store in New York City this month in the heart of what’s been dubbed New York’s “oldest new neighborhood,” New Amsterdam.

Located on the corner of Fulton and Front Streets, the 1,500 square foot space incorporates sophisticated finishes with raw materials, featuring exposed wood plank ceilings and herringbone-patterned floors—a nod to the classic craftsmanship and architecture of the neighborhood. In keeping with the preservation of the Seaport aesthetic, the building’s original façade and cast iron columns have been restored.

“We are thrilled to amplify our New York City retail network in New York’s oldest new neighborhood and participate in the renaissance of the Seaport district—a vessel of the past and laboratory of the future,” said Ari Hoffman, Scotch & Soda North American CEO. “The redevelopment of the original Downtown waterfront destination, surrounded by historic buildings, Fulton Street Market and cobblestone streets is a natural environment for Scotch & Soda. The neighborhood’s authenticity and character align perfectly with our brand.”

The Seaport store marks the 31st North American brick-and-mortal location. Scotch & Soda’s expansion in the U.S. coincides with the launch of the brand’s latest global brand campaign, “From Amsterdam, from Everywhere,” an ode to the spirit of explorers of old and new.