If there’s one person in the world that can help revive a fashion brand, it is Sarah Jessica Parker. The actress, tastemaker and expert in mixing high and low fashion is the new face of Jordache, for both The Jordache Look and Jordache women’s collection.
The campaign was shot by photographer Michael Thompson and is currently running on the Jordache website.
The Jordache collection, exclusively sold at Walmart locations in the U.S. and Canada, offers a contemporary range of denim for consumers who seek value in style, quality and dependable fits. Prices for the Fall ’15 line are as low as $16.44.
The newly launched Jordache Look collection, available on the brand’s first e-commerce initiative, taps into its roots. The line brings back iconic characteristics of the brand’s heritage styles, including the original high-rise, straight leg silhouettes, rigid denim, back pocket embroidery designs and the Jordache horse logo stitched on the coin pocket. The collection also features more modern designs with four-way stretch fabrics and classic washes spanning deep indigo to acid washes. The line retails from $89-$149.
Vintage enthusiasts will enjoy the brand’s range of one-of-a-kind pieces, each handcrafted from Jordache jeans from the late 1970s and 1980s and restyled by artisans. The capsule collection, which includes and iconic black leather jacket, will be sold for $300-$500.