Saks Fifth Avenue Off 5th is incentivizing customers to donate their unwanted denim. The off-price retailer teamed up with Cotton Inc. to launch a summer denim drive for Blue Jeans Go Green.

Started by Cotton Inc. in 2006, Blue Jeans Go Green reduces the number of jeans in landfills by collecting unwanted jeans and turning them into Ultra Touch denim insulation.

To stir up interest, Saks Fifth Avenue Off 5th is offering discounts to customers who drop off jeans at their stores. From now through Sept. 25, customers who donate a pair of jeans to any Saks Fifth Avenue Off 5th will receive $10 off a new pair of men’s or women’s jeans.

“Together with our customers, Saks Fifth Avenue Off 5th is proud to be part of such a worthwhile campaign. This partnership was a natural fit for us, allowing us to give back to the community and at the same time, deliver a service to our customers that rewards them as well. It really is a win-win,” stated Jonathan Greller, Saks Off 5th and Gilt president, in a press release.

According to Cotton Inc. over one million pieces of denim have been collected to date through Blue Jeans Go Green, and the insulation has been distributed to organizations such as Habitat for Humanity to help communities in need. The Blue Jeans Go Green program has diverted over 600 tons of waste from landfills since its inception.

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