S.Oliver is supporting its new urban sub-label, S.Oliver Denim, with two pop-up stores in Berlin and Amsterdam.
The Berlin store’s grand opening on Jan. 19 coincided with the first a day of Berlin Fashion Week. The store, located on the Oranienburger Straße, will remain open until March 1. The Amsterdam pop-up will be open from Jan. 23-Feb. 24.
Both stores occupy about 300-square-feet and will offer a limited edition T-shirt and denim collection with modern prints and washes. The stores will also host a series of events featuring local artists and musicians.
The Fall/Winter 2015 S.Oliver Denim collection focuses on classic dandy looks, blending slim silhouettes and traditional patterns with shimmering materials for an androgynous effect.