River Island tapped street artist Felipe Pantone for an artistic and avant-garde summer men’s capsule collection.
The collection features two of Pantone’s artworks created exclusively for the fast fashion retailer, placed on the back panel of white and stone wash jean jackets. True to Pantone’s style, the artwork features an ’80s vibe, with colorful zig-zags and geometric, black and white shapes.
“Taking a classic piece and applying modern art and printing techniques turns the traditional aesthetic on its head,” Pantone told Rivet.
Based in Valencia, Spain, the Argentinian-Spanish artist began his tenure in the art world with graffiti at the ripe age of 12. “I have wanted to work on a clothing project for a while, so when River Island approached me it was perfect timing. Art raises questions and design creates solutions,” Pantone said. “I wanted to bring these two forms of expression together to create something that is as much about statement as it is about utility.”
The jean jacket collection is available on River Island’s website now, with jackets selling for $130. Coordinating jeans are available for $100.