It’s official: Nobody pays full price for fashion anymore. Whether a consumer calls herself a die-hard discount chaser, a “Maxxinista” or outlet obsessed, few things have her reaching for her wallet faster than a sign boasting 40 percent or more off everything.

Off-price retail is hot, and the water feels so fine that the country’s biggest department stores are diving in with their own discount concepts. Macy’s is set to debut six Backstage stores this fall, while its sister chain, Bloomingdale’s, started introducing outlet locations in 2010 and now has 13. Nordstrom, Neiman Marcus and Saks Fifth Avenue each have a host of discount emporiums, too.

Read more at Sourcing Journal.

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