Retailers know it’s no small task to get shoppers into stores—not even the ubiquitous, near-desperation level discounts are sure bets in today’s market.

One thing that is changing the way shoppers shop and retailers reach out is the smart fitting room and Ralph Lauren just rolled out the interactive technology made by newbie tech company Oak Labs in its Polo Fifth Avenue flagship in New York.

Read more at Sourcing Journal.

Print Friendly, PDF & Email