Tommy Hilfiger, a division of PVH Corp., has named internationally renowned tennis star Rafael Nadal as its global brand ambassador. Nadal, who has been ranked among the world’s top five tennis players since 2003, will serve as the ambassador for Tommy Hilfiger’s underwear and tailored collections beginning Fall ’15.
Designer Tommy Hilfiger said, “Rafael Nadal has been a longtime personal friend and supporter of our brand, and I’m continuously inspired by his dedication and passion for his sport.” He added, “This exclusive partnership brings one of the greatest athletes of this generation into our Tommy family. Rafael embodies an effortless sense of style that exemplifies and reflects our brand spirit——he’s confident, fun and cool.”
Campaign images will be photographed in Nadal’s home country Spain in early 2015, and will debut globally in the fall with dedicated print, online, and out-of-home media placements. Furthermore, Nadal will attend exclusive Tommy Hilfiger launches to support the collections.
Nadal said, “I’ve always admired Tommy Hilfiger’s cool, all-American designs which are sophisticated and easy to wear, and I’m excited to be partnering with the brand.”
The Fall ’15 Tommy Hilfiger underwear collection takes a spin on classic styles with updated fits, revitalized fabric and elevated details to create a sophisticated, durable and essential form of comfort, while the fall tailored collection pieces sharp silhouettes with modern tailoring and bold texture.