China-based textile mill, Prosperity Textile, announced Friday that its entire range of Spring/Summer 2017 lightweight cotton denim fabrics will be woven from Better Cotton.
The mill reports that there will be no price increase associated with its shift. Prosperity Textile has the capacity to produce two million yards per month of lightweight denim.
The Better Cotton Initiative (BCI) is a not-for-profit organization stewarding the global standards for Better Cotton, bringing together cotton’s supply chain, from the farmers to the retailers. The initiative aims to make global cotton production better for producers, the environment and the sector’s future, by developing Better Cotton as a sustainable mainstream commodity.
“Prosperity Textile is committed to expanding its use of Better Cotton”, said Andrew Olah, chief executive of Olah Inc., Prosperity’s U.S. sales office. “More and more of our customers are seeking fabrics made with sustainable cotton and Better Cotton is one excellent option,” he explained.
Levi Strauss & Co., G-Star Raw, Marks & Spencer, Tommy Hilfiger, Adidas, H&M, Ikea, VF, Inditex, Nike, as well as Olah Inc. are BCI members.