The Spring ’18 season of Project and MRket begins Sunday with a spotlight on men’s denim.

The three-day UBM Fashion event, held at the Jacob Javits Center in New York City, July 16-18, will present denim brands in a designated area called BLUE. Exhibiting brands include: 7 for all Mankind, 34 Heritage, AG Adriano Goldschmied, Joe’s Jeans, Mavi and Robin’s Jeans, among others.

Project will also host a BLUE presentation on the show floor on Monday, July 17 at 2 P.M.

“UBM Fashion continues to challenge itself to offering a 360 experience for vendors and buyers; each season we are able to present something new, whether it is expanded neighborhoods like BLUE that match the demand for denim in the marketplace, exposure to coveted menswear brands, or education tools such as P1V0T which offers tech-based solutions for the entire process, from design to sell-through,” said Erik Ulin, president of men’s.

The live model presentation is one in a series of events and partnerships aimed at enhancing the show experience for buyers. Project Sole will layer in key men’s footwear brands with a refresh on assortment each season. UBM Fashion Fashion Director Tommy Fazio will showcase trends from Fashion Snoop’s Spring ’18 trend report on social media channels. Meanwhile, the #BloggerProject will shoot live content from the show floor connecting brands with the top menswear influencers.

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