Like lobster, Britton stripes and charming seaside towns, Sebago and its line of heritage loafers and boat shoes that date back to 1946, have become symbols of idyllic New England culture.

Over the course of 70 years, the brand has reached consumers in 120 countries, won over European customers with its handsewn constructions and has maintained a place on the deck of the U.S. sailing team’s fleet. The brand, part of the Heritage Brands group at Wolverine Worldwide Inc., continues to fit in nicely with New England’s aspirational lifestyle offering men and women classic and functional footwear, however, in 1946 Sebago was just one store owner’s solution to keep his five stores stocked.

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