Rivet painted the town blue in Amsterdam at the third edition of Amsterdam Denim Days, April 11-17.

The international event began with industry experts exploring ways to make the sector more sustainable at Kingpins Transformers and concluded with a B-2-C festival, Blueprint, at the city’s trendy business and entertainment complex, Westergasfabriek.

Check out our photo diary and view more on our Instagram @Rivetandjeans.

Welcome to Amsterdam.

The citywide festival extended to popular shopping streets.

How the locals traveled to Kingpins.

Student designs with the help of Tonello.

Cone Denim exhibited some of the mills’ most iconic pieces.

YKK reminds us, its all about the details.

Invista continues to innovate with denim for cold weather.

Kaltex dishes out hot spots in Amsterdam.

Berto and Lenzing debut an unconventional collaboration.

Where the magic happens at G-Star Raw.

We navigated G-Star Raw’s archive at its headquarters.

WHY by Kingpins makes its debut.

Jason Denham talks about his “denim village” in the heart of Amsterdam.

Jeans School students stitch and sell at Blueprint.

Calvin Klein Jeans promotes white denim at Blueprint.

Power lunch with Lucel van den Hoeven, Mariette Hoitink, Adriano Goldschmied and Andrew Olah.

WHY by Kingpins takes signage to a new level.

Mariette Hoitink, founder of HTNK fashion recruitment, poses at Blueprint.

If the New York Times says it, it must be true.

We hitched a ride on the famous G-Star Raw ferry boat.

The students at Denim City brought style to the dinner table.