Patagonia continues to focus on sustainability. The company that brought “truly sustainable denim” to the denim market launches a line of workwear forged from Iron Forge Hemp canvas, a new formula of industrial hemp, recycled polyester and organic cotton.

The new canvas is abrasion resistant, made with workers like farmers, builders, foresters and environmental activists in mind. The collection emphasizes durability, function and comfort.

Garments are made with Iron Forge Hemp canvas—a 12.9 oz. blend of 55 percent industrial hemp, 27 percent recycled polyester and 18 percent organic cotton—that has been used for years to create cordage, sails and tackle. Long bast fibers surround the core of the hemp stalk, allowing for 25 percent more abrasion resistance than duck canvas.

“Our workwear line is built to meet the needs of the men and women who are putting real environmental solutions in place on the ground, redefining what progress really means,” said Ed Auman, Patagonia business director for workwear. “The company’s early roots in iron forging, our ongoing commitment to conservation and our forward-looking investments in organic regenerative agriculture have us well-placed to build the best product for the folks who require true workwear, backed up by our Ironclad Guarantee.”

Adding to the collection’s sustainability factor, the eight hemp styles are made in a Fair Trade Certified facility.

The collection is available online and in stores now, and sells for $39 to $199.

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