The show organizers for Outdoor Retailer announced that they will be extending their contracts with Salt Lake through Summer 2018. Both Winter and Summer Market shows have taken place in Salt Lake City since 1996, with the exception of 2002, the year of the Salt Lake City hosted the Winter Olympics.
In considering a potential move, Outdoor Retailer surveyed more than 6,000 attendees and exhibitors. Over two-thirds indicated their preference for keeping the show in Salt Lake City. The majority of responses came from retailers, which show organizers considered to be the most critical indicator.
Exhibiting brands expressed their desire to keep the show at the Salt Palace Convention Center, due to the lower cost of conducting business in comparison to other considered locations.
Marisa Nicholson, Outdoor Retailer vice president and show director, said, “Salt Lake, and the State of Utah have proven to be wonderful hosts to the outdoor industry and to Outdoor Retailer over the years.” She added, “The community is welcoming, supportive and we feel at home during our two weeks in town. We are pleased to work with the Visit Salt Lake team, various elected officials, and the housing and business communities to continue to make the Outdoor Retailer Markets the most significant events for the industry.”
Amy Roberts, executive director of the Outdoor Industry Association, cited the importance of the trade show for the city and outdoor industry: “Outdoor recreation is an important economic driver in Utah and we look forward to continuing the dialogue with the state of Utah around public lands issues. Additionally, we will support continued efforts to increase hotel accommodations and local infrastructure to ensure the city continues to provide a positive attendee experience especially for specialty retailers.”
Future show dates for both Summer and Winter Markets are as follows:
Winter Market 2016 – January 7-10
Summer Market 2016 – August 3-6
Winter Market 2017 – January 7-10
Summer Market 2017 – July 26-29
Winter Market 2018 – January 6-9
Summer Market 2018 – July 25-28