Oritain Global, a British company specializing in supply chain traceability, said it will implement its ‘fingerprint’ identification technology, currently used in the food industry, to improve transparency in the cotton industry.
The company, which analyses and compares crops based on the composition of the soils in which they are grown, has created new partnerships with U.S. Supima cotton grower J.G. Boswell, Australian upland cotton producer Auscott and home textiles firm Welspun India.
Oritain noted that the move comes as the authenticity of Indian organic cotton has recently been called into question, adding the the company is looking to capitalize on the high level of interest in the transparency and traceability of cotton supply lines.
Read more at Sourcing Journal.