Ontisuka Tiger is roaring into New York City.
The heritage-inspired, forerunner of Asics is stirring up interest with the launch of a pop-up shop in Manhattan’s Soho shopping district. The store will be open until December 2017, with in-store events planned throughout its stay.
The 1,290-square foot pop-up gallery shop aims to offer consumers a unique shopping experience by combining retail and art. The store stocks a range of Onitsuka Tiger footwear and apparel offerings while an exhibition space showcases an archive of replica performance shoes, archive posters and collaborative art of locally-active Japanese artist Enirico Isamu Oyama.
The Onitsuka Tiger store will also feature the U.S. debut of the Nippon Made Collection. Retailing at $300, the Nippon Made Collection uses a labor-intensive, leather made, hand stitched and dye process through Japanese craftsmanship in Japan to produce a one of a kind pair each time.