Are ’90s era tracksuits and track jackets the next athleisure trend to threaten denim’s dominance in menswear? They’re contenders, according to UK-based trend forecasting firm Edited, which released its preliminary Spring ’17 predictions for menswear after the London Collections: Men (June 9-13).
Brands will follow one of two roads next spring: the traditional workwear look led by the popularity of trucker jackets, or ’90s era track jackets and tracksuits, slogan tees and sweaters.
In the report, Tara Drury, Edited menswear analyst, stated that menswear brands continue to revisit the ’90s paying particularly close attention to the decade’s sport aesthetic—a look that has already proved to be successful at retail.
The key for Spring ’17 will be whether brands can serve up the look in fresh directions, she added. Drury said, “Thankfully, for the new season there’s bolder slogans and oceanic tones.”
Activewear continues to be the MVP at retail this spring. Edited said the most successful brand in menswear so far this season is Nike. Adidas and Puma are fourth and fifth. The report said sneaker culture, coupled with the casualization of men’s dress, is ultimately good for the men’s market, driving men to update their wardrobes with new classics and a greater range of options.
Edited predicted that the menswear market will grow 14 percent to reach $33 billion by 2020.