Macy’s has an idea to turn around its mainline business.
The department store retailer, which saw sales slide 7.4% to $5.77 billion in the first quarter, is hell-bent on bringing shoppers back into its stores by improving customer service. How: with a brand-new concept, slated to open June 25 at the Easton Town Center in Columbus, Ohio.
Macy’s wants to woo customers with a wealth of one-on-one services, according to local media reports. The new-and-improved 200,000-square-foot store will feature the state’s first Connect @Macy’s, which includes MyStylist @Macy’s. While the store had two stylists on staff before, there will now be four, including one focused on weddings. In addition, the Nautica brand will have its own dedicated stylist in the menswear department.
Read more at Sourcing Journal.