The National Retail Federation (NRF) announced Wednesday that it was lowering its retail sales forecast for 2015 from 4.1% to 3.5% due to slower-than-expected growth recorded for the first half of the year. Although the trade association and lobby group expects sales will steadily increase through the remainder of the year, it won’t be enough to offset the first half decline.

NRF calculated that sales grew 2.9% in the first half of 2015, and are expected to grow at a brisker 3.7% pace over the next five months.

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