Net-a-Porter announced the launch of a new mobile app, The Net Set, focusing on user-generated style feeds and online shopping for luxury goods.
The company released a statement saying the app will allow consumers to view trends, share their own images, recommend products to friends, and shop fashion collections, according to Bloomberg. The app is available now on the company’s website.
In a statement released to Bloomberg, Net-a-Porter founder Natalie Massenet, said, “The rise of social media and style blogs has shown that women around the world are inspired by each other’s styles and their closets.” She added, “The Net Set is to mobile in 2015 what Net-a-Porter.com was to desktop in 2000.”
This expansion is part of a larger effort on the part of Net-a-Porter to increase their influence. In March, the company announced plans to merge with online retailer Yoox to create the largest online luxury retailer worldwide.