NBA superstar and trendsetter Russell Westbrook is pulling double-duty as Oklahoma City Thunder point guard and True Religion campaign creative director. The athlete directed the denim label’s Be So Bold campaign for Spring ’15.

Westbrook, who is set to make his fourth appearance at the NBA All-Star Game on Feb. 15 at Madison Square Garden, will star in a 30-second spot the day prior during the broadcast of the Three-Point Shootout contest at Barclays Center in Brooklyn.

He is also scheduled to make an appearance at True Religion’s new Brooklyn flagship, conveniently located across from the arena.